If you have attending any communications based lecture or speech in the past decade you are likely to have heard the famous 7%-38%-55% rule quoted that states that only 7% of all communication comes from your words versus over 93% that is a result of your tone and body language. Unfortunately, this claim is grossly misleading. The fact is the way most speaker quote this rule is incorrect.

Even the author of the study cringes when he heard a speaker misquote his seminal work.  Albert Mehrabian, Professor Emeritus of Psychology, UCLA, who is responsible for the famous verbal and nonverbal messaging study, tells us his work is solely focused on the measurement of feels and attitudes and not the much broader scope of interpersonal communication. In short, your words have a much more powerful impact on its receiver than 7% and is the single most impactful variable in how you relate to your workforce and how they perform for you. Did any of us need to see or heard the tone of President Lincoln in order to feel the power of the Gettysburg Address? I think not. Word are a powerful two edge sword.

Some of the highest paid marketers and influencers in the world are copy writers, script writers and orators because words move people. Managers often miss this fact of human influence and assume that the money they pay their people and the position power they hold over them should be sufficient for motivation, inspiration and performance. This is a huge mistake. Words breath life or death into your people, their performance and your P/L.

There is an insightful Proverb that understates the power of your words and how they directly affect your bottom-line. It states“Death and life are in the power of the tongue: and they that love it shall eat the fruit thereof”. Proverbs 18:21[/fusion_text][/one_full]

They transform the three core metrics of performance of your team called ACE, Attitude, Capability and Effort.

Unfortunately, most managers who struggle with their teams don’t have a game plan on how to improve attitudes, increase capability or encourage commitment effort within their teams. If that sounds like your situation you then you are in the right place. I will show you how the best managers to turn it all around.[/fusion_text][/one_full][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_code]PHNjcmlwdCBzcmM9Imh0dHBzOi8vd3d3LnZvb3BsYXllci5jb20vdjMvd2F0Y2gvdmlkZW8uanMiPjwvc2NyaXB0PjxpZnJhbWUgaWQ9IiIgYWxsb3d0cmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJtYXgtd2lkdGg6MTAwJSIgbmFtZT0idm9vcGxheWVyZnJhbWUiIGFsbG93ZnVsbHNjcmVlbj0idHJ1ZSIgc3JjPSIvL3d3dy52b29wbGF5ZXIuY29tL3YzL3dhdGNoL3dhdGNoLnBocD92PU1UQTVPVEkwPSIgZnJhbWVib3JkZXI9IjAiIHNjcm9sbGluZz0ibm8iIHdpZHRoPSI2NjAiIGhlaWdodD0iMzgwIiA+IDwvaWZyYW1lPg==[/fusion_code][/one_full][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]

 Attitude-

Every employee comes to their job with a career identity and reinforcing set of beliefs. When their work experience becomes out of sync with their self-perception or beliefs the employee’s mindset can slip into a poor attitude. Poor attitudes are usually a sign of one or more disempowering beliefs. What does your employee believe that is false of demotivating? This is what the best managers focus on.   Avoid debating your position. Make sure your disgruntled employee is heard and confirms that you understand their position. Reset your expectations in behavior going forward. A poor attitude is a virus that always infects other aspects of performance including capability and effort. It can also have a negative impact on other members of the team. Bottom-linea persistent trend of poor attitudes are usually a sign that the managers are not paying attention to the right things in the operation. The good news is once the attitude issue is turned around you can expect to see a more capable employee and a shift from mere compliance effort to a move towards commitment effort.

 Capability-

Capability is one of the most misunderstood factors of employee performance by managers. Capability is often considered a primary determinate in how well the strategy of a company performs but strategy is rarely the determining factor. Many managers think that once they grasp the right business strategy then the team’s ability to perform will improve. This is a major error in understanding peak performance. The truth is we rarely perform anywhere near our peak performance threshold regardless of strategy or capability if a key barrier is not removed.

The Peter principle that states most employees are promoted up to their level of incompetence. This widely accepted belief is a grossly misapplied concept. Most employees continue to grow up to their personal level of fear, anxiety or worry and not to their true capability. These three emotional states usually take over well before peak capability is ever reached with managers or their team. Only the most skilled leaders ever truly face the Peter Principle in practice.

Effort – 

Compliance Effort vs. Commitment Effort

Do you dream of a team that embraces commitment effort as the norm? If so, think about this.

Commitment Effort is a reflection of how your employees spend their discretionary time and energy. Are you satisfied with yours?

It is also a direct result of how there are led. Only employees who have adopted the concept of self-management execute their duties at the commitment level. I will show you how to make the shift to a self-management mindset. Those direct-reports who are self-managing are surrounded by an atmosphere of trust, integrity, and respect that radiates in all directions.

Unfortunately, most managers who struggle with their teams don’t have a game plan on how to fix the problem. It that is you then you are in the right place. I will show you how to turn it all around.[/fusion_text][/one_full]

By combining the 3 core metrics of performance that impact ACE, attitude, capability, and effort with the five key drivers of performance any manager will be in a position to achieve their top responsibly as a leader with relative ease. These three responsibilities of every manager are the 3R’s, Reach, Results and Retention. The five drivers a listed below.

Every manager is responsible for three things, Reach, Results, and Retention. You, as the manager, must reach your employees with engaging communication to maximize performance. You must ensure their performance is converted into results for the company and do it in a way that retains those results and the people that produced them because turnover is very expensive.

The question is, how do you achieve these three R’s on with certainty and consistency?

The answer? The 3 R’s are achieved by the best managers by using FIVE key strategies together. when your commit to them together you will experience a peak ACE culture.

These are the five most powerful tools to achieve the 3R’s, as a manager and enjoy the spoils of peak attitude, capability, and commitment effort from your team.

Here’s the secret formula…          S (1/1+F+C+D)=(ACE) X 3R

Story X [ 1-ON-1+ Feedback +Coaching+ Delegation] = (ACE) X 3R

Let me explain…[/fusion_text][/one_full][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_code]PHNjcmlwdCBzcmM9Imh0dHBzOi8vd3d3LnZvb3BsYXllci5jb20vdjMvd2F0Y2gvdmlkZW8uanMiPjwvc2NyaXB0PjxpZnJhbWUgaWQ9IiIgYWxsb3d0cmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJtYXgtd2lkdGg6MTAwJSIgbmFtZT0idm9vcGxheWVyZnJhbWUiIGFsbG93ZnVsbHNjcmVlbj0idHJ1ZSIgc3JjPSIvL3d3dy52b29wbGF5ZXIuY29tL3YzL3dhdGNoL3dhdGNoLnBocD92PU1UQTVPVEkxPSIgZnJhbWVib3JkZXI9IjAiIHNjcm9sbGluZz0ibm8iIHdpZHRoPSI2NjAiIGhlaWdodD0iMzgwIiA+IDwvaWZyYW1lPg==[/fusion_code][/one_full][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]The Five Most Powerful  DriversPeak Performance Revealed 

First, make sure your company has a compiling story that answers the question “Why You Exist”.

I call this your Performance Story. It is the catalyst that attracts your team and your customers alike to your company, product or service. Your performance story becomes the road map that guides each of your employees towards their own personal goals.  Your employees work for fours things and money doesn’t make the list, money just keeps score. The all important drivers for every one your your people are Pride, Joy, Love, and Fulfillment and each of these emotional states are created by a chemical produced by our bodies. The performance story is the catalysis for the infection of these chemicals and you, the manager is the story teller.

That’s right, a chemical… and the best managers are experts in telling the story and creating the environment or circumstances that encourage the creation of these chemicals into the bloodstream of each direct-report. This is why top performing managers have teams full of either, pride, joy, love, or fulfillment and some team experience all four.

These are the four chemicals responsible for the awesome feelings of achievement your team works for:

Endorphins, Dopamine, Serotonin, Oxytocin

But there is one chemical no manager wants present in the bloodstreams of their employees on a consistent basis.

Cortisol– cortisol is the feeling of stress and anxiety we see in workplaces all across the world. Cortisol is a stress hormone produced from cholesterol in the two adrenal glands located on the top of each kidney. It is normally released in response to events and circumstances such as exercising an acute stress, including work related stress.

Second, incorporate to right meeting strategy.  After you establish your performance story the next four keys to achieving the 3 R’s are the tools used to transform your words into action and results:

They are the One-On-One meeting, Feedback, Coaching, and Delegation. The most powerful of the next four is the One-On-One.

One-On-One – This is the single most powerful of the five secrets because to forms a powerful relationship between you and your direct-report. This is the most effective way for the manager to develop a true relationship with a direct-report. Their is no substitute more effective…period. The 3 R’s can not be sustained without relationship. This is one of the most underutilized power tools of management available to you right now and there is a right way to do it for maximum results. I will show you how.

Managers who have adopted the One-on-One with their direct-reports, as a priority meeting on a regularly scheduled basis, are best at maintaining productive attitudes, peak capability, and the most powerful form of effort called commitment effort versus mere compliance effort. Compliance effort is the one you are probably getting from your team right now. But now that you’re here I can help you jump start the solution with effective One-on-One’s.

Third, is Feedback, the key to never-ending-improvement toward peak performance and the goals set in the One-on-One. A steady stream of timely Feedback is the ultimate performance story clarifier. Few employees get enough Feedback from their boss. Your people are staving for the answer to the question “how am I doing?”.  If you don’t tell them they will make something up! The problem is most managers have never learned how to do it with real power and effectiveness. There is a better way. Feedback done by a pro manager continues to clarify the next step towards your direct-reports personal performance story and helps maintain momentum.

The story that put your people on the road to one or more of those four chemicals we talking about, endorphins, dopamine,  serotonin, and oxytocin. These chemicals are the gateway to the four emotions they are really working for pride, joy, love, or fulfillment. Your feedback continues to light their path.This is language hyper-focused on their future, an improved performance future, not the past.

Fourth, is Coaching, the keys to increased capability and confidence in attaining and maintaining one or more of the four emotional states.Your people need to feel they are improving and growing over time. Coaching is one of the best ways of ensuring they do. Avoiding this function is costly. But if you want your team to feel fulfilled coaching is the best strategy for any manager.

Fifth is Delegation where the increased capability from Coaching pays off. This is where you help your direct-report expand their capabilities, knowledge, and skill-set when it counts. This is the stage where your team beginning to grow before your eyes and it also shows up in your P/L.

All five of these keys lead to the chemical release your people are really working for. These chemicals are the things we are really working for to achieve the feeling of Pride, Joy, Love, and Fulfillment in our work.

The Company Story– The answer to the question “Why We Exist” extend this story with your direct-reports personal story

One-On-One –         To personalize the company productivity story to each direct-report

Feedback–                 To clarify and keep your direct-report on track with their productivity story

Coaching–                 To strengthen your employees’ capability and their story

Delegation–               To expand their productivity and personal story

There is one more chemical to be aware of. but this chemical you what to avoid as much as possible. It is the fight-or-flight chemical called Cortisol. This is the chemical out babies injecting out bloodstream when we are in a state of fear, anxiety or worry. It draining the brain of nutrients, stiffens the muscles, sets up your team for interpersonal-conflict. When cortisol is consistently present at high levels in your workplace expect productivity and creativity to decline, trust and collaboration to evaporate. Most of the time a steady stream of cortisol in the systems of your direct-reports is a direct result of poor leadership and management skill. The good news is you can fix this.

Stick with me and I will make sure you know exactly what to do to avoid this chemical.[/fusion_text][/one_full]

Have you read a business textbook or taken a post-graduate management course but didn’t feel any more capable than before you took the course or read the book?  Was what you learned confusing or felt unnatural to you in the real world you work in?

If so, I know what to do…

Have you had a hard time transferring the impressive business lingo into day-to-day business practice? If so, you are not alone.

Many managers are right where you are right now. They are still looking for they best way to merge the company’s priorities with their staffs motivations and its not always money.

Are you a CEO that struggles to connect with your team? Do you feel misunderstood? Or is it that your employees don’t understand your intentions or maybe they just don’t trust you? Each of these questions has a real and immediate answer.

If any of these questions are yours, I know what to do…[/fusion_text][/fullwidth][fusion_code]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[/fusion_code]

Here’s more from me you want to check out…

Don’t miss the last episode right here…

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[smart_podcast_player social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_email=”true” ][smart_track_player url=”http://traffic.libsyn.com/zemirajones/MgrFarm_multi_Track_Session_1_mixdown_V2.mp3″ artist=”Zemira Jones” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ]]]> [smart_podcast_player social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_email=”true” ][smart_track_player url=”http://traffic.libsyn.com/zemirajones/MgrFarm_multi_Track_Session_1_mixdown_V2.mp3″ artist=”Zemira Jones” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ]

Authority isn’t something you assign to yourself, it’s something that comes about through hard work and the recognition by some subset of a group you hope to influence that you have something important to give, do or say[/fusion_text][fusion_text]Today’s Authority Vacuum Makes Having It More Important Than Ever

It doesn’t matter how big or small an audience you might command, it’s all about the right people believing in your point of view or way of doing business.

[/fusion_text][fusion_code]PHNjcmlwdCBzcmM9Imh0dHBzOi8vd3d3LnZvb3BsYXllci5jb20vdjMvd2F0Y2gvdmlkZW8uanMiPjwvc2NyaXB0PjxpZnJhbWUgaWQ9IiIgYWxsb3d0cmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJtYXgtd2lkdGg6MTAwJSIgbmFtZT0idm9vcGxheWVyZnJhbWUiIGFsbG93ZnVsbHNjcmVlbj0idHJ1ZSIgc3JjPSIvL3d3dy52b29wbGF5ZXIuY29tL3YzL3dhdGNoL3dhdGNoLnBocD92PU56UTBOamc9IiBmcmFtZWJvcmRlcj0iMCIgc2Nyb2xsaW5nPSJubyIgd2lkdGg9IjY2MCIgaGVpZ2h0PSIzODAiID4gPC9pZnJhbWU+[/fusion_code][fusion_text]Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. [Tweet “Building personal brand authority is perhaps the most important element of marketing today”]
Below are the elements required to systematically take you from where you are today to a place of elevated authority in your industry.

personal brand authority…Now, don’t take the word authority to mean fame or notoriety– it’s really more about possessing personal power– the kind that can attract new business, create more opportunities and drastically shorten sales cycles.

Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly.

But here’s the thing you must understand– everyone wants it and few really know how to earn it.

DEVELOP YOUR POINT OF VIEW AND METHODOLOGY

A great deal of the success of any authority building practice resides in your ability to lead. One of best ways to demonstrate leadership is to craft and hold a specific point of view– one that you can build a simple, yet highly useful methodology around. You don’t need or even want everyone to agree with your point of view, but you must build it around some key point of differentiation if it is to have the power to serve your brand.

You must be willing to turn your way into THE way!

BUILD YOUR AUTHORITY JOURNEY

Building the kind of trust necessary to help people connect with your point of view and command authority pricing is a process. You must think in terms of building a journey involving set stages, questions and touch points that you plan to use in guiding prospects and customers from awareness to loyalty.

I’ve been using a framework I call ACE for years now as it perfectly orchestrates the stages of know, like, trust, through authority, credibility, and easy access to your audiences’ archetypal identity. This is the way to view brand building and marketing campaign development. A great deal of the success of your personal brand authority building approach relies on building campaigns, touch points, processes and content aimed at moving prospects and customers through ACE.

CREATE YOUR CONTENT PLATFORM

Of course everyone knows you need content in order to survive today, but the right content, delivered at the right time, is the true secret to online brand authority. Even if your audience is an internal team you must have a story that resonates and content to support your narrative.

You need content that is specifically designed to create awareness, to educate, to engage, to convert, to serve and finally to generate referrals. Each of these forms of content must be mapped into an editorial calendar that allows you to build a theme based body of content that will serve as an authority building asset for years to come.

People don’t need more content, they need content that helps them understand that you are the only choice for solving their challenge. You must think about content in a very intentional way rather than simply writing yet another blog post.

PERFECT YOUR CONNECTION STRATEGY

About this post strikes a chord then perhaps you should have a look at a new workshop I’m conducting where I will teach coaches, consultants, entrepreneurs and professional service providers how to build their own personal brand authority over the course of five jammed packed online sessions. Check out Building Personal Brand Authority here. (Don’t wait too long though, the workshop is limited to 20 participants.).

And finally, you must have a plan for using all of the rich information you are able to collect to help other people connect. One of the most potent ways to build personal brand authority in any business is to become known as a connector. Using your ability to see deeply into networks is how you begin to develop this very powerful authority building habit.

Connection is certainly the fuel if content is the motor that powers the authority journey. You must up the value of your content by finding ways to amplify its distribution, motivate others to share it and use it as a tool to create opportunities and connection.

Just as the need for content has created a great deal of angst among marketers, social media and networks have created a great deal of confusion. In order to build authority online you must have a plan to integrate your online presence with your overall brand building objectives.

To wade into various social networks without intention is to almost guarantee wasted time and effort. [Tweet “To wade into various social networks without intention is to almost guarantee wasted time and effort”]
To build authority through connection you must determine how you are going listen for opportunities before you ever start engaging. You must get very good at curating your content, your customer’s content and other people’s content. You must learn how to extend, reuse and reimagine your content in digital and visual forms. You must get very, very good at sharing, networking and aggregating content.

Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Tweet “Building personal brand authority is perhaps the most important element of marketing today”]
One of the most potent ways to build personal brand authority in any business is to become known as a connector. About this post strikes a chord then perhaps you should have a look at a new workshop I’m conducting where I will teach coaches, consultants, entrepreneurs and professional service providers how to build their own personal brand authority over the course of five jammed packed online sessions. Check out Building Personal Brand Authority here.

About the Author: Zemira Z. Jones[/fusion_text][imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe]

What is Credibility?

The origin of the word “credibility” is “credo,” which indicates “I think” in Latin. Simply put, credibility is the feeling of count on and also regard that you inspire in others.
No single point develops credibility. Rather, a combo of points have to remain in source for you to develop it.

Why is Credibility Important?

When you functioned under a leader who had credibility, assume concerning a time. Opportunities are that she energized as well as excited her whole group. You recognized that she would do the appropriate points for the appropriate reasons, as well as you trusted her judgment.
Trustworthy leaders attract enthusiastic as well as committed fans, and people intend to benefit them. Credibility is crucial in lots of locations, not just in leadership parts.

Sales experts need credibility to be effective– people do not desire to buy from somebody they do not depend on, or from a person that does not recognize concerning his product.
You also need credibility when you give discussions, supply training, and also market your ideas.

How you can Build Credibility
No concern what your role or location, credibility is something that you need to make. It takes consistency, perseverance, and also time to construct it. Adhere to the pointers listed below to establish credibility.

Construct Character

If credibility were a pyramid, then your character and also honesty would certainly comprise the foundation.
To create character, very first recognize the core values that you won’t violate– individuals with solid personality defend exactly what they count on, even when it violates preferred opinion. Hang out obtaining to recognize on your own and also what you appreciate most, and want to safeguard your values and also selections.

Stability is also essential for credibility. You have to be recognized as somebody who does the best things for the appropriate reasons.
To protect your honesty, think meticulously concerning the selections and also vows that you make, and never make a pledge or dedication that you can’t keep. When you slip up, own up to it right away, and do whatever it takes to remedy it.
You likewise need to be real. People that are real do what they claim; there’s no mystery about their intentions, or about just how those intents might equate to their activities. This is why it’s essential to understand on your own in and out, as well as to show authenticity in everything that you do.

Develop Expertise

While your reputation for knowledge is vital, it’s just as essential to shield it as well as recognize exactly what you don’t recognize. When you presume, or operate in areas beyond your proficiency without informing others, you risk of handing out incorrect info, making bad decisions, and also being revealed to be wrong. This can threaten your credibility for experience, and also destroy your credibility.

The even more experience you have as well as could demonstrate, the higher your credibility.
To build knowledge, select a single location that is basically essential to your duty, company, or market. This will help you concentrate your efforts as well as make certain that you do not come to be overwhelmed. If you’re in design, you could possibly develop a professional knowledge of the materials that your items use, as well as you could then construct out from this.
Make sure that you remain current on your industry. When you’re notified concerning industry fads and also growths, individuals will certainly trust your judgment.

Suggestion:

Beware in how you connect your experience; you don’t desire others to see you as arrogant or as a know-it-all. Remain humble regarding your accomplishments, as well as create your emotional intelligence, to ensure that you could communicate in a sensitive way.
Be Transparent

People trust just what they can see. When you’re open as well as sincere, others don’t need to presume just what your inspirations or purposes are.
When you connect with your customers, team, or providers, keep this in mind. When you talk openly about your goals, values, and objectives, you influence trust.

Maintain the lines of interaction open, specifically when you have bad news to share.
Self-disclosure, when you expose info about yourself to others, is an integral part of openness. One research study found that university professors who shared individual info were regarded as more legitimate than those who really did not. (The Johari Windowconcept assists you think regarding just how you can build trust with self-disclosure.).

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To construct your credibility, demonstrate sincerity and also honesty in every little thing that you do.
Deal with structure know-how, be clear, be expert, and also connect plainly.

Secret Points.

Your interaction skills play an important role in your credibility. Individuals that listen attentively as well as make thoughtful, enlightened comments are typically seen as even more reliable compared to those that don’t listen well, or those that talk without thought.

When interacting with others, talk clearly and confidently. Don’t make use of industry jargonto make on your own seem a lot more well-informed– rather, concentrate on getting rid of barriers to interaction, to ensure that your audiences accurately recognize your message. Additionally, don’t exaggerate stories or facts; stick to the fact.

You can discover an additional 127 interaction skills, similar to this, by signing up with the StarmakerrCommunity. [LINK towww.starmakerr.com]

You set up credibility when you inspire depend on in others, and it’s important to your success, regardless of what function you’re in. If you’re in a leadership duty, it’s especially important.

Begin by reinforcing your energetic listening skills. When people are talking, give them your full focus, and ask inquiries to make clear anything that you do not recognize.

This website teaches you the abilities you require for a delighted and successful profession; and this is just among many devices and also sources that you’ll discover below at Mind Tools. Subscribe to our complimentary e-newsletter, or join the StarmakrrCommunity atstarmakerr.comas well as actually supercharge your occupation or your business!

This can weaken your credibility for expertise, as well as harm your credibility.

Be Professional.

Connect Clearly.

Have you ever before collaborated with bosses, customers, or coworkers that were less than professional? Perhaps they did a bad job regulating their emotions under anxiety. They might have disrespected others, fell short to “do the information,” or made little initiative with their look.
Due to the fact that it shows others that you really care about your relationships as well as your job, professionalism and reliability is a crucial element in credibility.
To show professionalism, regulate your emotions at job. Do your finest to stay unbiased, and also keep feeling out of the conversation.
Involve function well-dressed. It might look like a tiny concern, however exactly how you existing on your own claims a lot regarding that you are and also exactly how you really feel regarding on your own. You’ll likely find that your positive self-image and self-regard get an increase as well when you dress in a professional as well as proper way.
Meet the due dates that you’ve been established, always provide high-quality work, and also don’t make reasons when you haven’t executed well.

Put this article to My Learning Plan.

What is credibility? Assume concerning a time when you functioned under a leader that had credibility. No matter what your function or position, credibility is something that you have to make. Follow the tips here to develop credibility.[/fusion_text][imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe]

The storytelling archetypes are as old as human communities are. The  best news is when you begin developing your own brand’s tale, you don’t have to make up anything. The story more than likely is merely awaiting you. You have to become consciously competent about what the essence of your hero story is and how to extract the noise from it so its clear to your audience.

What to know how to do that? I thought you might.

Often described as the earliest archetype in human storytelling, the hero is a total must. Once you decide who your hero is in your brand’s story every other aspect of your marketing message becomes easier to understand and execute. Your hero becomes your brand’s identity. He symbolizes a set of perfect top qualities that, within your brand’s story that effortlessly resonant with your consumer. Remember the last time you found that perfect product, service or offer that seemed designed just for you? Well, this is how that process begins when its achieved on purpose and not just by the luck of the draw.

What precisely do you require to have is an engaging story, so that your brand name is intuitively understood your ideal customer and your team.

Your story requires hero identification…Want to know who your hero is?

I bet you’ve been finding out about brand storytelling for a while now. Particularly if you’re a growing company looking for new marketing devices to ignite your trade to a new level.

Knowing and using your archetypes is the best way to ensure deep connection with your followers.  Creating a relatable and truthful hero’s tale is the key. The twelve archetypes I listed are widely used all over the world the world and in every culture and society. Their manifold meanings are deeply linked to the human subconscious, which provides them an unmatched power. They have been used on you right now. If you are a fan of the NFL, Starbuck, Nike, or American Express or know anyone who is, then case closed.

Why does the hero tale job so well, you wonder? Well, let’s face it, there is nothing sexier compared to heroism. It wins a lot more compared to hearts.

Isn’t it frustrating to have to continuously keep up with brand-new marketing techniques to generate business? You feel compelled to keep changing because there are so many new “wonder remedies” appearing on the advertising stage every day. But nothing beats having and sharing the right story to the right audience if you want to win over time.

I have some excellent information for you. With storytelling the right way, you do not actually have to learn anything brand-new. You’ll recognize every one of these techniques along the way.  We just have to clean out the confusing derby in order for you to see them clearly. Brand storytelling is simply the fine art of informing your own, real story, in a manner that makes an individual naturally belong to your tale, because it was their story too.

Using your archetype is a terrific way to create a sincere and relatable story to works. The good news is the best component of your very own brand tale doesn’t require you to make up anything. The key is knowing which part of your story is the archetypal message that your audience is starving to hear.[/fusion_text]