A great deal of the success of any authority building practice resides in your ability to lead. One of best ways to demonstrate leadership is to craft and hold a specific point of view– one that you can build a simple, yet highly useful methodology around. You don’t need or even want everyone to agree with your point of view, but you must build it around some key point of differentiation if it is to have the power to serve your brand.<\/p>\n

You must be willing to turn your way into THE way!<\/p>\n

BUILD YOUR AUTHORITY JOURNEY<\/span><\/h3>\n

Building the kind of trust necessary to help people connect with your point of view and command authority pricing is a process. You must think in terms of building a journey involving set stages, questions and touch points that you plan to use in guiding prospects and customers from awareness to loyalty.<\/p>\n

I’ve been using a framework I call ACE for years now as it perfectly orchestrates the stages of know, like, trust, through authority, credibility, and easy access to your audiences\u2019 archetypal identity. This is the way to view brand building and marketing campaign development. A great deal of the success of your personal brand authority building approach relies on building campaigns, touch points, processes and content aimed at moving prospects and customers through ACE.<\/p>\n

CREATE YOUR CONTENT PLATFORM<\/span><\/h3>\n

Of course everyone knows you need content in order to survive today, but the right content, delivered at the right time, is the true secret to online brand authority. Even if your audience is an internal team you must have a story that resonates and content to support your narrative.<\/p>\n

You need content that is specifically designed to create awareness, to educate, to engage, to convert, to serve and finally to generate referrals. Each of these forms of content must be mapped into an editorial calendar that allows you to build a theme based body of content that will serve as an authority building asset for years to come.<\/p>\n

People don’t need more content, they need content that helps them understand that you are the only choice for solving their challenge. You must think about content in a very intentional way rather than simply writing yet another blog post.<\/p>\n

PERFECT YOUR CONNECTION STRATEGY<\/span><\/h3>\n

About this post strikes a chord then perhaps you should have a look at a new workshop I’m conducting where I will teach coaches, consultants, entrepreneurs and professional service providers how to build their own personal brand authority over the course of five jammed packed online sessions. Check out Building Personal Brand Authority here. (Don’t wait too long though, the workshop is limited to 20 participants.).<\/p>\n

And finally, you must have a plan for using all of the rich information you are able to collect to help other people connect. One of the most potent ways to build personal brand authority in any business is to become known as a connector. Using your ability to see deeply into networks is how you begin to develop this very powerful authority building habit.<\/p>\n

Connection is certainly the fuel if content is the motor that powers the authority journey. You must up the value of your content by finding ways to amplify its distribution, motivate others to share it and use it as a tool to create opportunities and connection.<\/p>\n

Just as the need for content has created a great deal of angst among marketers, social media and networks have created a great deal of confusion. In order to build authority online you must have a plan to integrate your online presence with your overall brand building objectives.<\/p>\n

To wade into various social networks without intention is to almost guarantee wasted time and effort. [Tweet “To wade into various social networks without intention is to almost guarantee wasted time and effort”]
\nTo build authority through connection you must determine how you are going listen for opportunities before you ever start engaging. You must get very good at curating your content, your customer’s content and other people’s content. You must learn how to extend, reuse and reimagine your content in digital and visual forms. You must get very, very good at sharing, networking and aggregating content.<\/p>\n

Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Tweet “Building personal brand authority is perhaps the most important element of marketing today”]
\nOne of the most potent ways to build personal brand authority in any business is to become known as a connector. About this post strikes a chord then perhaps you should have a look at a new workshop I’m conducting where I will teach coaches, consultants, entrepreneurs and professional service providers how to build their own personal brand authority over the course of five jammed packed online sessions. Check out Building Personal Brand Authority here.<\/p>\n

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About the Author: Zemira Z. Jones[\/fusion_text][imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [\/imageframe]<\/p>\n","protected":false},"excerpt":{"rendered":"

Authority isn’t something you assign to yourself, it’s something that comes about through hard work and the recognition by some subset of a group you hope to influence that you have something important to give, do or say. <\/p>\n

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