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What Media Has Become: Media\u2019s New Reality To All Business<\/strong><\/span><\/h2>\n

Your Brand Must Become Media To Be An Effective Marketer\u2026<\/strong><\/p>\n

But With What Message?<\/strong><\/p>\n

Smart brands are thinking and acting in three dimensions as media, Paid, Owned<\/em>, and Earned<\/em>. The most powerful of the three is Earned<\/em>. It is the most credible form of media today as a result of an increasingly distrusting customer base. Only the most authentic voices functioning as media are able to harness its true power.<\/p>\n

Authenticity is the life\u2019s blood of credibility. Credibility is driven by reputation. And reputation by word-of-mouth from perfect strangers is the new customer currency. Marketers now turn to social media for product launches with figures crossed in a low-trust marketplace. Social media is now a more popular launch marketing\u00a0medium than PR\/press, television, and direct mail. They gain speed to market but give up control in the process.<\/p>\n

Consumers are driving changes to the Radio and\u00a0TV landscape through streaming, binge listening and\u00a0viewing, time-shifting, social sharing, and creating and sharing their own content packages. In addition, advances in\u00a0technology,\u00a0content production, and the conversational economy have transformed the process of consumer choice.<\/p>\n

The question is what have you done to keep up with these\u00a0challenges?\u00a0\u00a0If you would\u00a0like\u00a0to know how smart marketers are\u00a0beginning\u00a0to address the problem then join me on my webinar to find how they are doing it.<\/p>\n

You will learn how they engage the connected consumer and maintain\u00a0proprietary\u00a0control of the results.\u00a0Real-time market\u00a0intelligence\u00a0is the key to\u00a0success in the midst of today’s media transformation.<\/p>\n

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