[one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”40px” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_text]The Marketplace Is Forcing Radio To Reinvent<\/strong><\/p>\n

Traditional radio was clearly slow to get off the starting blocks to the new media ecosystem. Despite the lethargic start, the medium has managed to be much stronger than its PR would suggest. Radio has retained more of its traditional audience than any other legacy medium. And has a larger following than most social networks.<\/p>\n

Traditional AM\/FM terrestrial radio still retains its undiminished appeal with listeners \u00ad\u2013 91% of Americans ages 12 and older had listened to this form of radio each week, according to a 2015 study by Nielsen Media Research. Print and TV would kill for these numbers.<\/p>\n

The challenge before you the radio operator is how to harness the power of this audience in a hyper-digital marketplace?<\/p>\n

Listeners are driving changes to the Radio landscape through streaming, binge listening, time-shifting, social sharing, and creating and sharing their own content packages. In addition, advances in\u00a0technology,\u00a0content production, and the conversational economy have transformed the process of the listener and consumer choice.<\/p>\n

The question is what have you done to keep up with these\u00a0challenges?\u00a0\u00a0If you would\u00a0like\u00a0to know how smart marketers are\u00a0beginning\u00a0to address the problem then you are in the right place.\u00a0 To learn how radio operators can take full advantage of it join me on my webinar to find howit is being done right now.<\/p>\n

You will learn how you can engage the connected consumer and maintain\u00a0proprietary\u00a0control of the results, unlike raw social networks can provide.\u00a0Real-time market\u00a0intelligence\u00a0is the key to\u00a0success in the midst of today’s media transformation.\u00a0Now, you will be in control.[\/fusion_text][\/one_full][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”20px” margin_bottom=”20px” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][fusion_text]Let me tell you how you can do this in my webinar for Radio\u2026<\/strong><\/p>\n